

Don't spend $149 on a "flyer" page or $750 on a template web site or $10,000 on a custom site without thinking through your investment.
You may think those first two examples are just a small amount of money, but you wouldn't flush it down the toilet would you? That may be what you are doing if you don't dedicate about an hour to thinking through what you want to accomplish with your advertising dollars.
Every day we hear, "I am unique", "I do business differently than everyone else" and "I don't want my site to look like everyone else's site." After saying that, many buisiness owners buy a template site that isn't finished when you get it, that you have to maintain.
With the Internet comes a new way of doing business. Provide your prospect with all the information they need to make educated decisions.
The "Free Planning Kit" is a guideline to help you think through the very important decisions you need to make before you talk to a web developer. It is not technical, not difficult and not scary. It is meant to help you formalize the focus of your site.