Responsive Websites Design

No matter what your business or service is, your prospective clients and customers are using mobile devices to research you.  You MUST have a website with RESPONSIVE website design;  that is, configured to accommodate Ipads/Tablets,  Iphones, Android Phones and the myriad smartphones and notepads that are proliferating.

There are several ways to do this:

First is simply to create a second website formatted for smaller screens.  This is a nightmare to keep up (every time you make changes you have to change two websites) and is not search engine friendly.  It is, however,  better than not having a site that is mobile friendly.  Have you ever tried to browse a website that squeezes a full webpage onto that tiny screen of your smartphone?  Even with a magnifying glass and tiny fingers it’s very frustrating and if you have a choice you’ll probably go to a different site that is easier to use.

The second way is formatting that responds to screen size by reformatting content to squeeze into a narrow column.  This has the advantage of making the site useable, but still crams all of the content onto a page even if some of the content is useless on such a small screen.

The third way is the one that Silk Shorts, Inc. uses when building your website.  It responds to screens of different sizes by presenting completely reformatted and modified content appropriate to that screen.  It even re-formats as necessary to maximize the content for landscape and portrait views on screens such as the tablets or smartphones that allow changing the way you view the screen.

This means that extra programming goes into each new site we do.  We check the presentation on each of the mobile screens and if something is not rendering well we modify the configuration for that particular screen and that particular page.  It takes time and it costs more than an old fashioned site, but with almost every one using mobile devices it is a great investment.