Local Search is a goldmine for small business, and the major local listing services have become a big part of the equation. Those that do not take advantage of it are among the majority of small business owners (for now). A full-on search engine optimization campaign is time consuming, intricate and expensive. However, there are some SEO related things anyone can do to increase a business’ online presence. This means, if as a small business, you can look beyond your daily tasks and spend just a little bit of time seeing to these basic 6 steps (listed below), you will be far ahead of the competition in local search, or at least keeping up with the top players in your niche online.