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How To Get More Referrals

Sometimes a short video is worth a thousand words. Here’s an example. You can start or stop it by clicking on it. I hope it answers a few questions and that it results in our talking together about how great the effect on your marketing could be with targeted referrals.

How To Setup Referrals

The Silk Shorts ARSe (Automatic Reputation Service)

Collects reviews for Posting on Yelp, Google Plus, SuperPages and more; plus creates accounts on many directory sites so that incoming links and citations boost your search engine rankings!  (Here’s a quick video to explain…)

At less than $100 per month, this may be the most valuable service you could find to grow your business — even if you don’t have a great website! (Of course it’s lots better if you do have a great site)

Here’s a proposition for you:

The first part is for you to fill out the information requested in the form below (this creates absolutely no obligation to you). You will receive a copy of it, and we will receive a copy.  You can use it to make your efforts at building incoming links and citations much more effective by standardizing exactly how your information appears.  Consistency across the Internet is paramount in demonstrating to search engines that your business information is up to date and accurate.  (Using even minor variations like using ‘www’ on some and no www on others, or using ‘Incorporated’ instead of ‘Inc.’, or using a different phone number can torpedo your efforts.)

If you invest that time filling out the form, we will invest the time to create and send you a comprehensive audit of your site and a list of directory sites you can start using, as well as detailed information on our ARSe program.  There’s absolutely no obligation and no hard feelings if you don’t do business with us. You can tell us if you do or do not want any promotional follow-ups or special offers.

  • Basic Information

  • (to be exactly the same everywhere)
  • (not a password. may change in different locations)
  • (main business phone for prospects)
  • (Include as many as you have. Some may not be accepted on some sites)
  • (the landing page for prospects following a link)
  • Part Two: (Existing Review Accounts)

    (these are the most important review sites)
  • (this is a way to search for your business in Google and will bring up your Google business listing if you have one as well as a link to your Google reviews)
  • (this takes you to your Yelp business page where people can review your business)
  • (this takes you to your CitySearch page where people can review your business)
  • (can be used for reviews although impact is low. be sure it is set to allow posts.)
  • (account detail page and/or review page)
  • (an important directory and review site for attorneys)
  • (professional directory accounts you appear in)
  • Info for New Directory Listings


Your personal information is strictly confidential and will not be shared with any outside organizations.*Required Field**By giving us this phone number you are giving our Company or its agents permission to call you in response to this request even if this phone number is in the State and/or National Do Not Call Registry.

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(a Google Review–MORE)

What a difference Silk Shorts has made to our Business Networking Group (BNI). They have shown us how to enhance our online reviews and have helped us grow our chapter to one of the largest in the area, and they continue to keep it updated and fresh. As Vice President it’s nice to know that our Social Media is taken care of. We are in great hands and very thankful Silk Shorts is part of our group!

Jana Leonard

Chapter Vice President, BNI (Business Network International)

Conversion Optimization Design

Why Conversion Optimization Design will Supercharge Your Lead Generation

Multiply Your Results even without Increasing Traffic

dreamstime_s_58857706For the last ten years the goal of website owners, especially real estate agents and brokers has been to achieve a high position on search engines and directories. Some put a lot of money into it and got great position. But, what good is that if only a tiny percentage of visitors to the site end up as leads? So they’ve got traffic, “What now?” (more…)

Search Engines – Get Indexed Fast!

seowordcloudYou used to have to submit each and every page of your site manually to each search engine. That, happily, is no longer the case.

Search engines follow links on your site or other sites to find pages which they then import into their databases. So pages on your site will eventually be discovered and indexed if there is at least one link from an indexed page that leads to it.

However, a page or site being ‘indexed’ does not mean it will ever appear on any search.  It just means that if the search engine has its information. To be an effective business website the pages of your website must first be optimized with relation to the product or service that it represents, and then it must be updated frequently to be sure that new or updated information is indexed properly and timely. (more…)

Why Is Local Search A Goldmine?

Treasure MapLocal Search is a goldmine for small business, and the major local listing services have become a big part of the equation. Those that do not take advantage of it are among the majority of small business owners (for now).  A full-on search engine optimization campaign is time consuming, intricate and expensive. However, there are some SEO related things anyone can do to increase a business’ online presence. This means, if as a small business, you can look beyond your daily tasks and spend just a little bit of time seeing to these basic 6 steps (listed below), you will be far ahead of the competition in local search, or at least keeping up with the top players in your niche online.

(more…)

5 of Your Website’s Hidden Problems — and 4 Not Hidden

What can you expect when you request “A Free Website Audit” for SEO from a professional Internet marketing consultant?

That’s easy, you’ll get a list of problems with your website that are costing you business and that you have to fix or update to turn that around.

What are the chances that the audit will come back saying: “Your Onsite SEO has no problems. It is perfect”?

Pretty slim. (more…)

Isn’t It Crazy?

Crazy EmojiIsn’t it crazy how many people go overboard about something they heard?

For instance:

It’s a fact that the use of mobile devices, especially SmartPhones and Ipads is growing at a phenomenal rate and it is expected to keep growing.

It’s also a fact that a large number of people use their SmartPhones and Ipads along with their desktops to research prior to purchase. Some do it in the store first–even scanning barcodes–so they can research the items when they get to their desktop at home. (more…)

I Don’t Want To Go To Copyright Jail!

So many times at Silk Shorts, Inc, we are asked to use pictures, graphics, even text/content from other websites or other sources when creating a new site for our clients.  First of all, we don’t do that —- someone else developed/paid for that material and we have no right to use it.

Secondly, you might be surprised how simple it is to find copyrighted material online.  Take a couple of sentences of material; put it in a Google search and, bingo, there it is (probably on a couple of websites).  There have also been ways to find pictures that are being used without a license for a long time.  Trust me, you don’t want to get the call telling you to pay up for using copyrighted material. (more…)

Why Can’t We Vaccinate Computers and Eliminate Computer Viruses?

I thought the flu virus was bad news.  It is, of course, but 2016 is turning into the year of the viruses for our computers — that and ‘malware’, ‘trojans’ and who knows what.  I haven’t been able to find the perfect vaccination for computers yet, but got a few suggestions from the nerds.

The strongest suggestion was “Don’t do nothing!”

That seems to be technical speak for getting as much of the following done as is possible–right now!

Make sure your browser(s) are updated with the latest security patches.

Install an up-to-date virus and/or security program on your computer if you haven’t already.  If you have a virus program that hasn’t been updated recently, shame on you. (more…)